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Others will provide more sophisticated functionality, such as online marketing features, the ability to manage or integrate with in-store systems and the provision of APIs. Which e-commerce software is best for your business depends entirely on your specific requirements. If you’re an online-only outfit, then POS integration won’t be necessary, but you may get a lot of business from overseas, in which case foreign currency support would be a requirement. In this article, we’re going to highlight some of the best e-commerce platforms available right now, before moving on to consider other options you might want to explore in terms of creating your own e-commerce solution.
The best e-commerce platform packages 1. Shopify Giant of the e-commerce world Easy to use Loads of features Powerful analytics Shopify is perhaps the most well known e-commerce platform available. It was set up in 2006 by founders Tobias Lütke, Daniel Weinand and Scott Lake who, as the story goes, felt that there wasn’t a simple-to-use e-commerce platform available and so built their own. The company claims that: “You don’t need to have any technical or design experience to easily create a beautiful online store.” According to Shopify, it’s possible to get one of its online stores up-and-running within minutes. Users can choose from a wide range of templates, or they can design the look and feel of their store themselves. It accepts a comprehensive range of credit cards, has Level 1 PCI compliance and 256-bit SSL encryption for security, and it offers 24/7 support via phone, instant messaging or email.
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The platform provides a full CMS with which users can manage the functionality and layout of their online store. Users can manage their store on-the-go using Shopify’s mobile apps, and the platform itself is fully responsive, meaning the store will be optimized for visitors regardless of whether they access it from a desktop computer or a mobile device. Shopify also offers users unlimited hosting for their stores, in-depth analytics of how visitors are using the store, and functionality for marketing such as SEO optimization, a discount and coupon engine, gift cards and email marketing tools.
You can test out Shopify with a 14-day free trial. Shopify for $29 per month 2. Bigcommerce E-commerce expertise with a fully-fledged CMS Flexible product management Great support Access to web design expertise Bigcommerce was established in 2009 and promises to “support your business, not just your store.” In addition to offering support via phone, instant chat and email, it also offers articles and videos to help with e-commerce, and access to a team of e-commerce experts who can provide advice and guidance about online selling.
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Their experts are qualified in both Google Analytics and Adwords. Like Shopify, Bigcommerce provides a variety of templates and themes to help stores look their best and get up-and-running quickly. Alternatively, users can design their own store or use Bigcommerce designers to do so. The platform incorporates a full-featured CMS that allows users to run an entire website, rather than just a store. Users can benefit from detailed and flexible product management, optimized engine rankings, along with a variety of integrated marketing tools and analytics.
Payments can be accepted via 40+ pre-integrated gateways and shipping details can be d as per the business’s requirements. As of late, some features have been added like support for Amazon Import and Link and Shopping in Instagram Stories. The platform offers automated order processing, flexible tax rules depending on where orders are made and shipped, and support for multiple currencies. You can test out Bigcommerce with a 15-day free trial.
BigCommerce for $29.95 per month 3.
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